Most goals in business are measurable. Sales, revenue, market share etc. But in Fjording we have one important goal that is difficult to measure; lifting the status of cream liqueur and the prestige of those who drink it. Why is this important?

There’s an Irish market leader in the cream liqueur category. And Fjording is often named as the Norwegian version of it. What do I think about people using the B-word about our product?

Our crowdfunding round succeeded, and this created some buzz in the news. At TV2 Nyhetskanalen, Christian Ringnes shared his thoughts on Fjording entering the cream liqueur business. Will he be right or wrong?

Some publicity are more prestigious than others. Being rewarded the “Nord liker”-tag, in one of the coolest and prettiest food and lifestyle magazines in the Nordics, really made my day.

The Fjording equity crowdsourcing campaign started Friday 21.09. The team celebrated this by inviting to a kick off-party at MESH, in downtown Oslo. And investors proved to be ready :)

(Text in Norwegian). Det blir stadig meir vanskelig å gå forbi kremlikørhyller på Vinmonopolet der Fjording ikkje er representert. Då melder lysta seg til å køyre “ein Sørlandschips-taktikk”.

(Text about crowd funding in Norwegian): Fjording riggar seg for vekst og inviterer inn fleire medeigarar. 21. september startar vi ein emisjonskampanje på folkeinvest.no. I denne bloggposten fortel eg kvifor vi ønsker å gjennomføre folkeinvestering denne gongen.

We’ve discovered that the bottle print isn’t as hard and robust as we had expected it to be. We apologize to customers experiencing damaged print.

In this blog post I explain the term Nordic Cream and elaborates on why we ended up using hazelnut in our original caramel cream liqueur.

My thoughts about Fjording being available in Vinmonopolet shops. The essence; it’s pretty damn cool :)

Have you ever wondered how the hit song “Always on my mind” could sound like in Norwegian (nynorsk)? Well, you can find out by listening to me being a summer guest in this radio show. And of course hear about Fjording and The Dream of Nordic Cream.

Fjording is going to donate $ 1 for each sold bottle to fjord horse-friendly initiatives. To raise awareness on biodiversity and helping an old companion. On our corks we’re numbering each bottle, so that everyone can keep track of how much we’re going to donate the following year.

The discovery of White Russian has been a jackpot for the Kahlua drink. Suddenly the product became much larger than itself. Could such a thing happen to Fjording too? Well perhaps - if our customers keep playing around with our product.

The celebration of a dream coming true! In the most spectacular environment you can think of - the Hoven mountain in Loen. A perfect ”take off” for Fjording - and a night to remember forever. Cheers to everyone involved!

An overwhelming majority of test customers want Fjording to be transparent. They want to see the fluid - not some painted or coated surface. And we listen…

Vinhuset and ASKO start to sell and distribute Fjording. Important partnerships for Fjording - making us available for most hotels, bars and restaurants in Norway.

It ain't very common to have a cream liqueur entrepreneur as a parent. And it sure has its consequences :)

I've had Easter vacation back in beautiful Nordfjord, but spent some time promoting and distributing Fjording to local customers as well. I shot a quick video on such a roadtrip (in Norwegian). 

"A small step for a Fjording, a giant leap for a startup company". Our first ever product launch has happened. At the magnificent restaurant Aske. Here's my thoughts about that.  

Fjording and the "Nordic Cream movement" reached an important milestone in week 3: The first ever batch of Fjording Nordic Cream was produced and filled at Sandane, Norway!