People have asked me how the corona lockdown has affected Fjording’s business. So, I’ll try to quickly explain it in this blog post.
First and foremost: Fjording doesn’t really have reasons to complain.
Compared with our hotel- and restaurant customers, who all had to shut down business overnight, it’s been smooth sailing for us. My sympathy lies with those who had to close their doors.
Luckily, Fjording’s largest sales channel - Vinmonopolet - has kept their business going as normal. More or less. So, customers have been able to buy our liqueur there.
And by the end of April we counted 150 Vinmonopolet stores with our original bottle on the shelf, while 40 had our mini bottle available. That’s great numbers - and way better than last year (puke, I sound like Trump - sorry for that!).
Our production and the distribution have also been running without any hiccups.
So everything is top notch then? Well, not exactly.
Ideal Fjording situations disappeared
While bag-in-box red wine brands have had a certain growth after the virus breakout, Fjording has experienced moderate sales.
And it makes perfect sense. Fjording is connected to a couple of situations that hasn’t occurred during the lockdown period:
Like the dinner party with friends, housewarming parties, and the mountain cabin weekends (and Easter).
Secondly, Fjording has established itself as a popular gift product. And with no parties being arranged, no need for buying gifts.
That said, there’s no doubt that I look forward to a (more) normal everyday business life. And party life :)
